Brands like Puma, Wildcraft and Woodlands are rewriting the marketing playbook to cater to women consumers.
Iran ended seven-time champions India's unchallenged kabaddi domination in the Asian Games since the sport was first introduced in 1990.
Mumbai-headquartered financial services firm Edelweiss, for close to a decade now, has been aligning its brand with sporting talent of every kind except cricket. What made the company buck the trend, and has it worked?
India's 572 athletes hope to return home with an overflowing treasure chest of medals.
A summary of sports events and persons who made news on Wednesday.
Will the fans rush back to the stadium once sport resumes? Will training abroad be as hassle-free as it used to be? What about contact sports where social distancing can't really be practised? Some of India's biggest sportspersons -- current and former -- gave their views on future of sports once the action resumes.
India's dominance went uncontested for the fifth successive day at the 12th South Asian Games, as its shooters, wushu players and track-and-field athletes annihilated competition to sweep most of the gold medals up for grabs, in Guwahati, on Wednesday.
For the 12th successive time, none could match up to India's regional might but the host country's record-breaking medal haul of 308 can hardly hide the fact that the standard of competition in the South Asian Games has failed to rise significantly.
A summary of sports events and persons who made news on Saturday
India dominated the range and the ring as Shreyasi Singh's double trap gold shored up the medal tally while the entire men's Indian boxing contingent made the semi-finals to be assured of podium finishes in an unprecedented performance on Day 7 of the 21st Commonwealth Games, in Gold Coast on Wednesday.
India's Manika Batra and Mouma Das lost 3-0 to Tianwei Feng and Mengyu Yu of Singapore in the women's sinlges final.
The mood turned somber at the 35th National Games after a young netball player lost his life in a freak accident.
Away from the cricket field, it was a year in which Sania Mirza was unarguably the biggest success story with her staggering 10 titles on the Tour -- two of them Grand Slams.
Captain Rani Rampal's clinical strike helped India beat South Africa 1-0 to seal their place in the semi-finals of the women's hockey event at the 2018 Commonwealth Games in Gold Coast, on Tuesday.
There was no stopping the Indian juggernaut at the 12th South Asian Games with the country's swimmers, wrestlers and weightlifters continuing their dominance in the competition to fetch a bulk of the gold medals, in Guwahati, on Sunday.
Indian men ended their campaign in the pistol events on a winning note by shooting down a silver medal in the 25m centre fire event even as the women's team exited from the 50m three-position competition without success at the Asian Games in Incheon on Friday.
The haul of 64 medals at the Commonwealth Games, in July-August, which included 15 gold, should act as the ideal springboard for the Indian contingent to better its medal tally at Guangzhou, China, four years ago.
A round-up of Indians' showing on the fifth day of the 17th Asian Games, in Incheon, on Wednesday.
India's in-form shooter Jitu Rai gave the country its first gold medal in the 17th Asian Games, cutting through a tough field to finish on top in the 50m pistol event in Incheon on Saturday.
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